For most people, vibe is important. Ambiance is another term some like to use. But overall, people enjoy and pay more for an immersive experience. This has been central to the new improvements in the entertainment and media industry. The design industry has also found itself talking more and more about experience of using and interacting with a product or a service. People now have things which communicate with sight, sounds, touch and smells and almost everyone is exploring ways to set the perfect mood for an experience – whether it is for long lasting emotional design or planned obsolescence, all are aiming for an experience that goes beyond the product/service itself. At its core, it is about making things more immersive. New fronts are emerging as we find relationships between sensations, sensors and technologies. But the number of augmentations really do not determine the quality of experience, this is often neglected and misunderstood. This is the reason why we often hear things like, ‘bad sound’, ‘bad lighting’, ‘three dead in a pyrotechnic accident’; or we see a restaurant with lighting that makes the food look like crap and a lounge where social interaction is expected but the music prevents it.
For music, what was once a simple equalizer dancing within the confines of a screen (initially a utility of monitoring sound levels for different frequencies) has now mapped to low-cost smart lights in one’s living room for the parties. Up the budget for a concert and you have something grand yet similar, but it is tailored for the venue and the performer (smoke, confetti, water cannons, flames etc.). Things are also changing with VR, where listening to a song could also mean being the protagonist in its music video.
With all that said, I want to talk about something old.
I cannot help but think of Hindustani classical music in the context of experience design, and more specifically the concept of ragas. Even though there is lots to discuss about the rituals, instruction and hierarchies, all of which I know nothing about, there is something about the entire system which is very organic and sophisticated. The people who framed these rules knew that it was not just about the music (product/service – depends on how one looks at it) but the entire experience. Ragas are, by design, an immersive experience rather than a simple set of notes to improvise along with. Traditionally, ragas are to be performed at a particular time of the day and even have appropriate seasons designated for their performance. This is probably an early example of where entertainment was designed with the environment in the mind. It had to reflect back, through music, what the environment presented; and given the absence of technology at that time, a master performing a raga at the correct time and season would have yielded a mood that is really difficult to recreate with all our screens, smoke, flames, sprays and amplification. Among these, amplification is an interesting tool as its presence or absence also raises questions like – should an audience beyond a certain number really witness this performance? Would architecture across the world evolve differently if we had access to modern amplification methods? Would that have also affected the instruments we have today?
As Western music took the main seat in the world, the ambiance of entertainment was now sourced in the replication of concert halls which was only made more colorful with open air stages etc. The music too has distanced from the nature worshiping pagan traditions, and is now a projection from man on to his environment (the western approach where man is at the center of his reality – a closed-in approach which I feel was guided more by the climate than philosophy or religion) – it became important to create and impose the vibe rather than let it come in from the outside. Even the western instruments had to eventually mic into modern amplification to cater beyond what they could deliver by themselves and the spatial acoustics. And with all the tech, attempts are rigorous to subconsciously guess at and recreate the conditions that might best complement a song. The right answer perhaps will come when we open our senses to the world before applying our sensors to it.