Rajnigandha: Full U-turn

While on my long commute back from work I noticed that Rajnigandha Pan Masala’s age old marketing campaign changed the theme from its selfish holier than thou approach to rosy pink altruism. From “Muh me Rajnigandha, kadmo mein duniya – rajnigandha khaane waale aisi vaisi cheezo ko muh nahi lagate” it has now become, “Muh mein rajnigandha, DIL mein hai duniya – jab dusron ke khwaab pure karoge tab apna kal bante dekhoge“. Somewhere among all the material gains and fame the product promises its users, a woman named Ayn Rand feels betrayed.

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